Netflix vs. Amazon Prime Video In 2024

Signing up for a bunch of streaming services is all fun and games until it starts to break the bank. Then it’s time to give up a service or two. But what if you can’t decide which one? Here, we take two of the biggest streaming giants in the game and break them down by everything from prices and plans to user interfaces—all so you don’t have to.

Table of Contents

  • Pricing of Netflix and Amazon Prime Video
  • Features of Netflix and Amazon Prime Video
  • How People Experience the Netflix and Amazon Prime Video Service
  • Content and Customer Satisfaction
  • Is Amazon Prime Video or Netflix Better?
  • FAQ

Summary

Netflix reigns supreme in content and personalized user experience. As far as basic price, add-ons, new (popular) movie releases and rentable/buyable films, Amazon Prime Video is better. In the end, it’s all about what you’re looking for in your streaming service. Based on category breakdowns, Netflix and Amazon Prime Video + Membership are at a tie. It’ll be up to you to decide which category wins matter more to you.

Netflix and Amazon Prime Video Prices and Plans

Let’s just get down to the brass tacks of it: pricing and plans.

It turns out that not a lot of people know this, but Netflix has more than just “regular Netflix,” which usually refers to the Basic Netflix plan. In addition to that are  the Standard and Premium plans, which allow from two to four streams at the same time along with HD and 4K quality options. 4K and four simultaneous streams rack up to about $20 per month, which can be costly (especially if you’re not invested in Ultra HD). If you’re in the market for a streaming service to cover just one streaming device at a time and you don’t mind seeing some ads, then you’re in luck: Netflix recently released a “Basic with ads” tier for just $6.99 which includes periodic advertisements throughout your viewing experience. This lowest tier could be an excellent option for those with a budget and just one single device to cover.

Amazon Prime Video has just two different streaming plans: the standalone Prime Video or an Amazon Prime Membership which includes Prime Video. The standalone streaming service, Prime Video, has only one tier, but opting for the full Prime Membership adds a variety of benefits to your subscription. Who doesn’t love free two-day shipping? However, many of the recognizable films on Amazon Prime Video are only rentable or buyable and not included in your streaming package. Although Amazon Prime Video has plenty of excellent titles included with the subscription, it still operates as an extension of the Amazon service known for selling individual products. So, in that case, you would be paying the $15 month for Amazon Prime Video + Membership plus a little extra for any movie or show that’s excluded from the basic service. (If you want to save a little cash on this deal, you can pay the annual fee of $139 instead.)

When looking at price alone, Amazon Prime Video wins by just a dollar on the basic no-ad and no Prime membership plans. However, Netflix has an honorary win on price here with their new ad-supported tier which is cheaper but is in its own category here because Amazon Prime has no ad-supported tier to compete with here. Since most people will probably skip ads whenever possible, we’re giving the win to Amazon Prime Video for it’s bottom-line cheaper ad-free choice for streaming.

Netflix Plans
Netflix PlanPrice per MonthSimultaneous Streams
Basic with ads$6.991
Basic$9.991
Standard$15.492
Premium$19.994
Amazon Prime Video Plans
Amazon Prime Video PlanPrice per MonthSimultaneous Streams
Prime Video Basic$8.993
Prime Video + Prime Membership$14.993

Winner for this category: Amazon Prime Video + Membership

Amazon Prime Video - The Boys

Features of Netflix and Amazon Prime Video

Both services have a respectable amount of competitive feature options.

On one hand we have Netflix, which offers the ability to stream on two to four different devices all on one plan. This is probably best for families who have separate media interests and multiple streaming devices like TVs, phones, computers or tablets. In addition to a number of simultaneous streams, you can download content for offline view through Netflix.

On the other hand, we have Amazon Prime Video, which includes a number of features that are hard to pass up if you add on that extra Membership status. With a Membership, you get access to Amazon Prime features like FREE two-day shipping and discounts for seniors and students. New movies are frequently released on this platform and are usually available for rental or purchase. In comparison, Netflix does not have a rent or purchase option…but that’s because if it’s on Netflix (and available to the country you’re in), it’s available. So, once again, the winner here is a bit subjective. If you care about access to titles which are not specific to Netflix or Amazon Prime Video, you might be more interested in a Prime Membership. If the titles coming from Netflix appear interesting to you, then having new titles to rent may not matter.

Winner for this category: Amazon Prime Video + Membership

User Experience for Netflix and Amazon Prime Video

It is important to create a service that is diverse and personalized to enhance how people experience it. Both services have their strong points on these fronts.

As far as personalization goes, Netflix easily takes the cake. They have a delicately curated algorithm designed to show content collections just for you. Categories and films displayed at the top of your title view window are promoted by what you’ve been watching lately. For example, if you were on an anime binge last week, your Netflix feed will likely be filled with Japanese cartoons and television for at least the next few days. They allow you to keep a “queue” of films you want to view later, and a “skip intro” feature that makes things go a lot faster if you’re watching multiple episodes in a row. As far as language diversity goes, Netflix offers subtitles in tons of different international languages.

Amazon Prime Video has some personalization features that fit the individual user, but the best part about the user interface is the fact you can extend your Prime subscription with Amazon Prime Video Channels and get channels like SHOWTIME for an additional monthly fee. Additionally, you can have access to parental controls and customizable captions for the ultimate viewing experience. (That said, Netflix also includes some parental control options. If you’re interested in finding out which streaming service is more beneficial for young viewers, take a look at our guide to streaming services for kids.)

Streaming quality is also a crucial factor of customer enjoyment. Something to note here is that not all streaming services or tiers offer 4K Ultra HD programming, which is wonderful but notorious for needing lots of bandwidth. For Netflix’s Basic tier, standard definition quality is the highest you can go. Their Standard plan reaches up to high definition and their Premium plan can roll out full 4K ultra high definition. Amazon Prime Video, on the other hand, does not have tiered definition qualities. If you have sufficient bandwidth and a device that supports 4K, you can play content in 4K. However, if you’re not a 4K buff, you may not care about seeing every wrinkle on the face of your favorite character or every leaf on the tree that character is sitting under.

No matter which service you go with, here are the minimum speed recommendations for each platform:

Netflix Speed Recommendations
Streaming QualityRecommended Speed
Standard Definition (SD)3 Mbps
High Definition (HD)5 Mbps
4K Ultra HD (UHD)25 Mbps
Amazon Prime Video Speed Recommendations
Streaming QualityRecommended Speed
Standard Definition (SD)1 Mbps
High Definition (HD)5 Mbps
4K Ultra HD (UHD)N/A

Netflix

Starting price of $6.99/mo.
  • Highly personalized and easy to use
  • No ads on most tiers
  • Parental controls
  • More consistent "Skip Intro" feature

Amazon Prime Video

Starting price of $8.99/mo.
  • Parental controls
  • Amazon Channels add-on (HBO and SHOWTIME)
  • No ads
  • Customizable captions

Winner for this category: Netflix (any plan)

Content and Customer Satisfaction

Next to price, the content a service offers is most important.

Netflix has incredible, Oscar-winning original content from 3.5-hour feature films like “The Irishman” to documentaries like “The Last Dance” that will have even the most uninterested sports fans hooked for all 10 episodes. They have produced evocative content like “Black Mirror” which includes an episode called “Bandersnatch” that shook the internet because of its in-episode interactive features. Viewers were allowed to choose the fate of the episode’s characters by selecting from provided options on the screen. Spooky, but cool. Netflix tends to launch full seasons at a time with all episodes included so that customers can binge-watch their favorite shows with fewer interruptions.

Netflix Bandersnatch
image credit to Netflix.com

Amazon Prime Video has about five times as much content as Netflix, but those shows are not yet as widely acclaimed as those on Netflix, especially in original content. Although they have the Emmy-Award winning show, “The Marvelous Mrs. Maisel,” their library of critically praised content has yet to catch up to Netflix. However, the new award-winning releases that are not original to Amazon Prime Video can still be rented or bought through this platform. They are also pretty good at launching whole film series at a time, as they did with the “Twilight” series.

Evidence suggests, however, that Amazon Prime Video’s wealth of content contributes more towards quantity instead of quality. According to the American Consumer Satisfaction Index (ACSI) results for video streaming services in 2021, Netflix beat Amazon Prime Video by one point. Although it is a narrow win, the gap between title listings for these two services still makes this score significant. Some of the metrics the ACSI considers when they dole out scores are number of titles, quality of original programming, new title availability, variety of titles, user experience and more. That one extra point, therefore, indicates plenty about the content provided on the platform.

Streaming ServiceApproximate Number of TitlesScore on ACSI Survey
Netflix15,00075 out of 100
Amazon Prime Video26,00074 out of 100

Winner for this category: Netflix (any plan)

The Bottom Line

Sorry to do this, but in looking at these streaming services holistically, we’ve got a tie. Once Netflix increased their starting prices from $8.99 to $9.99 in January of 2022, Amazon Prime Video edged them out in the price comparison category. Before that, Netflix was our clear winner.

That said, this breakdown does not account for personal taste or needs. If you want a few more outside-of-streaming perks and you want to save a few bucks, then Amazon Prime Video is a solid choice. However, if you value a more personalized user experience and higher customer satisfaction regarding content availability, then Netflix is your winner.

Frequently asked questions

Is Netflix better than Amazon Prime?

While we've narrowed down our options, we've decided that Netflix beats out Amazon Prime Video when it comes to user experience and customer satisfaction based on content. If you'd rather save a few bucks or enjoy additional non-streaming features, then Amazon Prime as a subscription is a strong contender for you.

Is Amazon Prime Video like Netflix?

Netflix and Amazon Prime Video are similar in the sense that they both are streaming services. They have a monthly fee, and often roll out original and non-original content on their platforms. However, they are very much different in content and in personalization.

Is there a difference between Amazon Prime Video and Amazon Prime?

Yes. Amazon Prime Video is the streaming service included with any subscription to Amazon Prime, the online retail service. Amazon Prime Video alone is about $9/mo., which turns into $13/mo. when you add a Prime Membership to their streaming service.

Is there a senior discount with Amazon Prime?

Yes, Amazon Prime has senior discounts available.

Written by: Hayley Abshear

Edited by: Sarah Solomon

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